News, ideas & inspiration from industry leaders
Social Media & Marketing
Tip of the Week: Ho Ho…Whoa!
Looking for a fear-free way for Santa to join in some photos with your shelter dogs? Photos with Santa in the shelter may be a great way to spread holiday...
Read More
5 Must-See Animal Welfare Videos
All the feels, people, all the feels! Announcing the winners of the 2023 Wagsies Awards and the One & Fun Contest This week at The Annual Conference in Portland, OR,...
Read More
Tip of the Week: “Customer” Isn’t Always Right
October 23, 2023, The Association
-
This week, we take a closer look at word usage, and how it can set the tone for your relationships and interactions with the folks who come through your doors....
Read More
Announcing The One & Fun Finalists
Support your colleagues and cast your vote for the grand-prize winners now through October 21 The Association is thrilled to announce the ten finalists in The One & Fun Contest,...
Read More
The One & Fun Contest Is Now Open For Entries
Share Your Dog Enrichment Programs and Win NexGard® PLUS We know many of you have brand-new or already established behavior enrichment programs—and we want to see them. Submit a short video featuring...
Read More
Tip of the Week: Another Way to Say It
It’s Monday—that means it’s time for tools, time-savers and new ideas to try out. This week we explore how we talk about barn cat programs. Barn cat programs give second...
Read More
5 Tips for Adopting Out Senior Dogs
Need some inspo for finding more homes for your elder doggos? Charlene Lee, Foster Coordinator at Barks of Love Animal Rescue, shares some tips for messaging to potential adopters. Expert...
Read More
3 Tips for Making an Award-Winning Video
With The Wagsies animal welfare video awards in full swing, we checked in with the creator of one of last year’s winning videos for inspiration and practical tips. Thanks to...
Read More
Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
Read More
Tip of the Week: What Do You Think I Am?
We know that dogs for adoption at shelters are regularly labeled by breed, and we know that staff regularly make their best guesses—based on looks—to describe a dog’s breed or...
Read More
2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
Read More
Tip of the Week: It’s Nice to Share (Especially If It’s Easy)
December 21, 2022, The Association
-
This week we’re thinking about data, and the importance of sharing it. Here’s a simple way to make it easier on yourself (and your comms team). It wasn’t always the...
Read More
Search The Association Blog
Contribute to The Blog
View by Category
Administration & Finance
Development
Diversity, Equity & Inclusion
Guest Voices
Human Resources & Operations
Leadership
News
Social Media & Marketing
The Association
Tip of the Week
Veterinary Care
Recent Posts