The Association Blog

News, ideas & inspiration from industry leaders

Social Media & Marketing

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Tip of the Week: Go Ahead, Make My Day

Your #MondayMotivation for raising $ for animals with medical needs, courtesy of Charleston Animal Society Looking for extra dollars to treat special medical cases requiring offsite veterinary care? “Fundraising and...
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Marketing & Fundraising: 4 Do’s & 3 Probably Not’s

One of the best things about panel discussions? All those voices in the mix! That’s how it went at last week’s “How Loud Can You Bark: Hellraising vs. Fundraising,” a...
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How the Cookie Is Crumbling

The thought leaders at One & All are here to help animal welfare marketers and fundraisers shift away from third-party cookies. (Sneak peek: Significant benefits lie ahead!) What does our...
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5 Things 2020 Has Taught Us About Animal Welfare Marketing

Missed this past Tuesday’s webinar with Caitlin Quinn, “What 2020 Can Teach Us About the Future of Animal Welfare Marketing?” We got ya. Register for access to the full recording anytime,...
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4 Key Insights from Rebranding a 143-Year-Old Organization (During a Pandemic)

Matt Pepper and Tom Varitek, CEO and Communications VP, respectively, of Michigan Humane—formerly Michigan Humane Society—recently sat down with The Association’s Katherine Shenar to discuss what goes into the reinvigoration...
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COVID-19 Communications: Oregon Humane’s Virtual Shelter Tour

Your community misses you—and wants to know about the services you are currently offering and the good work you are doing. While they may not be able to volunteer or...
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Member Spotlight: Get To Know Nina Stively

The Association boasts incredible expertise among our membership. That includes Loudon County Animal Services’ Nina Stively, a forward-thinking leader who knows her way around a hot pepper and will be...
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COVID-19 Comms: Messaging the Public About Their Pets

They’ve done it again—kudos to the North American COVID-19 Communication Task Force! This collaboration of animal welfare organizations across the U.S and Canada have put together a new set of...
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Messaging That’s Making a Difference: Don’t Kit-Nap the Kittens!

Yes, we’re faced with a pandemic—and yes, it’s still kitten season. Yet you’ve likely got a new powerful resource in your toolkit—the current and potential foster homes in your community....
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COVID-19 Communications: 2 Crucial Messages for Your Community

The two most important messages we need to get out to pet owners: Make a plan for your pets in the event you are unable to care for them and ensure your pets...
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Member Spotlight: Get To Know Stephanie Filer

Many of you met Animal Rescue League of Iowa’s Stephanie Filer during her March 4 webinar, Taking the CRISIS out of Crisis Communications. You won’t be surprised that since then she’s...
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COVID-19 Comms: Graphics and Flyers for Messaging Your Community & Staff

Sharing the most up-to-date information with your community and staff is of utmost importance right now. Your supporters and teams are looking to you for clear, direct communications—and to that...
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