The Association Blog

The Association

Missed this past Tuesday’s webinar with Caitlin Quinn, “What 2020 Can Teach Us About the Future of Animal Welfare Marketing?” We got ya. Register for access to the full recording anytime,...

4 Key Insights from Rebranding a 143-Year-Old Organization (During a Pandemic)

August 19, 2020, The Association

Matt Pepper and Tom Varitek, CEO and Communications VP, respectively, of Michigan Humane—formerly Michigan Humane Society—recently sat down with The Association’s Katherine Shenar to discuss what goes into the reinvigoration...

COVID-19 Communications: Oregon Humane’s Virtual Shelter Tour

August 4, 2020, The Association

Your community misses you—and wants to know about the services you are currently offering and the good work you are doing. While they may not be able to volunteer or...

Member Spotlight: Get To Know Nina Stively

May 17, 2020, The Association

The Association

The Association boasts incredible expertise among our membership. That includes Loudon County Animal Services’ Nina Stively, a forward-thinking leader who knows her way around a hot pepper and will be...

COVID-19 Comms: Messaging the Public About Their Pets

May 12, 2020, The Association

They’ve done it again—kudos to the North American COVID-19 Communication Task Force! This collaboration of animal welfare organizations across the U.S and Canada have put together a new set of...

Messaging That’s Making a Difference: Don’t Kit-Nap the Kittens!

May 7, 2020, The Association

Yes, we’re faced with a pandemic—and yes, it’s still kitten season. Yet you’ve likely got a new powerful resource in your toolkit—the current and potential foster homes in your community....

COVID-19 Communications: 2 Crucial Messages for Your Community

April 22, 2020, The Association

The two most important messages we need to get out to pet owners: Make a plan for your pets in the event you are unable to care for them and ensure your pets...

Member Spotlight: Get To Know Stephanie Filer

April 16, 2020, The Association

The Association

Many of you met Animal Rescue League of Iowa’s Stephanie Filer during her March 4 webinar, Taking the CRISIS out of Crisis Communications. You won’t be surprised that since then she’s...

COVID-19 Comms: Graphics and Flyers for Messaging Your Community & Staff

April 10, 2020, The Association

Sharing the most up-to-date information with your community and staff is of utmost importance right now. Your supporters and teams are looking to you for clear, direct communications—and to that...

Keeping Up with COVID-19, 3/22: Drive-Thru & Roadside Foster Programs

March 22, 2020, The Association

Amidst this unprecedented, ever-changing situation, the animal sheltering field is showing resilience, flexibility and innovation—and the response from our communities has been overwhelming. Read on to learn how two organizations...

Keeping Up with COVID-19, 3/20: Take Your Fundraising Events Online

March 20, 2020, The Association

Development