News, ideas & inspiration from industry leaders
Development
It’s All About the Eyes: A Case Study in Charitable Giving
TrueSense’s VP of Strategy shares two key tactics to try with your next fundraising ask When it comes to charitable fundraising, the visual elements that capture your potential donors’ attention...
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Tip of the Week: Guest List
Here’s one smart idea you just may want to opt in to Do you offer free WiFi to visitors at your adoption center? Atlanta Humane Society does, and shares three...
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Vu and Jim Get Real
Listen to a new interview with The Association’s President and CEO, Jim Tedford, and Nonprofit AF’s unparalleled Vu Le The Association’s Jim Tedford recently sat down with social justice warrior...
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Tip of the Week: A Little Friendly Advice
It’s Monday—that means it’s time for tools and time-savers recommended by your colleagues and members of The Association. Today’s tip, courtesy of Mike Buckley, CFRE, offers inspo for getting fast, honest...
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The Elephant In the Room
Giving USA report underscores need for change in fundraising approaches Fundraising is getting harder. RKD’s David Miller shares 4 ways to address this. Let’s address the elephant in the room…....
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Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
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2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
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Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other...
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Case Study: Growing Your Monthly Donor Program Through Digital Promotion
Newport ONE’s David Gregory outlines why monthly donors are so valuable to nonprofits. THE QUESTION Are monthly donors worth more time and strategic investment? The Newport ONE team says “Yes!”...
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Monthly Giving Doesn’t Just Happen
“Every opportunity that you have where you’re reaching out to donors and your prospects, see where you can build in the option for monthly giving.”-Erica Waasdorp, author and monthly giving...
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Tip of the Week: Stewarding the Gift
You’ve heard of the importance of stewarding your donors, but how about stewarding the gift? Last week we kicked off the Strength Training for Fundraisers webinar series with A Bigger,...
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It’s Time to Shift the Mindset
How do we get animal lovers to give to animal-loving people? Our donors are animal lovers—just like we are. They support organizations out of love with the goal of saving...
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