News, ideas & inspiration from industry leaders
Development
4 Tips for Rethinking the Day of Giving in Animal Welfare
Your colleagues at Anti-Cruelty share insights from one of their most impactful fundraising efforts to date. Spoiler alert: It’s not just about asking, it’s about connecting The Association’s Katherine Shenar recently sat...
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Tugging Heartstrings Without Pulling Punches: The New Rules of Fundraising
For decades, the nonprofit fundraising playbook was simple. TrueSense Marketing’s Creative Director outlines the new guiding principles The rules of nonprofit fundraising are being rewritten as you read this. For...
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Who You Callin’ “Lapsed?”
Bottom line: Just because they haven’t recently made a donation through direct mail doesn’t mean they haven’t been supportive of your organization In a recent episode of The Intake podcast,...
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Crafting Inclusive Digital Experiences for Animal Care Donors
The Associate Creative Director at TrueSense Marketing explains how colors, buttons, and copy can make your creative more accessible — and drive more donations Visual, auditory, motor, and cognitive impairments...
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How Animal Welfare Organizations Can Finish 2025 Strong…
…and thrive in 2026 As we prepare for The Annual Conference in Atlanta in a few weeks, this is a terrific moment to dig into what’s working—and where we need...
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Building Lasting Donor Relationships, One Text at a Time
Looking to make more real connections with donors? Try these text-messaging tips from TrueSense Marketing Nonprofits use text messaging to create real connections with donors. While texting may appear simple,...
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The 5 Building Blocks of the Perfect Collaborative Fundraising Partnership
TrueSense’s Account Director shares examples from the field to show what success can look like Collaborative partnerships between your animal welfare organization and a fundraising partner like TrueSense are the...
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It’s All About the Eyes: A Case Study in Charitable Giving
TrueSense’s VP of Strategy shares two key tactics to try with your next fundraising ask When it comes to charitable fundraising, the visual elements that capture your potential donors’ attention...
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Tip of the Week: Guest List
Here’s one smart idea you just may want to opt in to Do you offer free WiFi to visitors at your adoption center? Atlanta Humane Society does, and shares three...
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Vu and Jim Get Real
Listen to a new interview with The Association’s President and CEO, Jim Tedford, and Nonprofit AF’s unparalleled Vu Le The Association’s Jim Tedford recently sat down with social justice warrior...
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Tip of the Week: A Little Friendly Advice
It’s Monday—that means it’s time for tools and time-savers recommended by your colleagues and members of The Association. Today’s tip, courtesy of Mike Buckley, CFRE, offers inspo for getting fast, honest...
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The Elephant In the Room
Giving USA report underscores need for change in fundraising approaches Fundraising is getting harder. RKD’s David Miller shares 4 ways to address this. Let’s address the elephant in the room…....
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