News, ideas & inspiration from industry leaders
Development
Crafting Inclusive Digital Experiences for Animal Care Donors
The Associate Creative Director at TrueSense Marketing explains how colors, buttons, and copy can make your creative more accessible — and drive more donations Visual, auditory, motor, and cognitive impairments...
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How Animal Welfare Organizations Can Finish 2025 Strong…
…and thrive in 2026 As we prepare for The Annual Conference in Atlanta in a few weeks, this is a terrific moment to dig into what’s working—and where we need...
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Building Lasting Donor Relationships, One Text at a Time
Looking to make more real connections with donors? Try these text-messaging tips from TrueSense Marketing Nonprofits use text messaging to create real connections with donors. While texting may appear simple,...
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The 5 Building Blocks of the Perfect Collaborative Fundraising Partnership
TrueSense’s Account Director shares examples from the field to show what success can look like Collaborative partnerships between your animal welfare organization and a fundraising partner like TrueSense are the...
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It’s All About the Eyes: A Case Study in Charitable Giving
TrueSense’s VP of Strategy shares two key tactics to try with your next fundraising ask When it comes to charitable fundraising, the visual elements that capture your potential donors’ attention...
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Tip of the Week: Guest List
Here’s one smart idea you just may want to opt in to Do you offer free WiFi to visitors at your adoption center? Atlanta Humane Society does, and shares three...
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Vu and Jim Get Real
Listen to a new interview with The Association’s President and CEO, Jim Tedford, and Nonprofit AF’s unparalleled Vu Le The Association’s Jim Tedford recently sat down with social justice warrior...
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Tip of the Week: A Little Friendly Advice
It’s Monday—that means it’s time for tools and time-savers recommended by your colleagues and members of The Association. Today’s tip, courtesy of Mike Buckley, CFRE, offers inspo for getting fast, honest...
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The Elephant In the Room
Giving USA report underscores need for change in fundraising approaches Fundraising is getting harder. RKD’s David Miller shares 4 ways to address this. Let’s address the elephant in the room…....
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Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
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2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
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Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other...
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