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Guest Voices
Why Pet Insurance Matters More Than We Think: A Shelter Leader’s Perspective
“It’s not just a financial product,” states The Association’s Executive VP. “It’s a retention strategy.” “Pet insurance.” It’s a phrase most of us have heard—but in animal welfare, it’s often...
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Policy That Matters: The Animal Welfare Trends Defining 2026
High-level updates on the more than 500 animal welfare bills introduced across the country this year Back in February, we highlighted four policy areas identified by members of The Association as top...
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When Your Direct Reports Ask “What’s Next?”
Jamie Gay shares why Tree House Humane created role tiers to help staff grow within the organization (& P.S., this new process is already having an impact) Early in my...
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Everyone Has a Role
Wenatchee Valley Humane Society’s ED & CEO unpacks the success of their new matching grant program offering free TNR for community cats When I started at Wenatchee Valley Humane Society,...
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Wait – What?!
What more than 22,000 adopters say once they get home “We have been working on aggression toward my 16-yr-old son. He walks her, feeds her and gives her treats, but she...
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Tugging Heartstrings Without Pulling Punches: The New Rules of Fundraising
For decades, the nonprofit fundraising playbook was simple. TrueSense Marketing’s Creative Director outlines the new guiding principles The rules of nonprofit fundraising are being rewritten as you read this. For...
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Policy That Matters: Animal Welfare Legislation On the Move in 2026
Highlights of the more than 500 animal welfare bills introduced across the country in January As animal shelter executives, you understand a core truth of our work: public policy shapes animal outcomes. Decisions...
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Word on the Street with Mike Wheeler: “Do what’s right, not what’s easy”
NACA’s President lays out strategy for building relationships with local government officials In this latest Word on the Street, we’re passing on the juicy advice shared by Mike Wheeler, MBA,...
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Word on the Street with Chris Ramon
Pasadena Humane’s President & CEO shares a secret behind their foster program’s year-over-year growth The Association’s Katherine Shenar recently sat down with industry leaders for a candid convo on insights...
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New Year’s Message from The Association: The Wheels Are Already in Motion
The Association’s Vice President of Programs reflects on 2025 progress and shares what’s ahead in 2026 As we move into a new year, I wanted to share The Association’s 2025...
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Word on the Street with Jerrica Owen, CAWA
NACA’s Executive Director shares the three things you need to be seen as a credible leader In this latest Word on the Street, we’re passing on the juicy advice shared...
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Crafting Inclusive Digital Experiences for Animal Care Donors
The Associate Creative Director at TrueSense Marketing explains how colors, buttons, and copy can make your creative more accessible — and drive more donations Visual, auditory, motor, and cognitive impairments...
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