Unlock Your Leadership Potential with Rachel DK Finney
Exclusive 20% Discount for Association Members


We’re proud to partner with Rachel DK Finney—an award-winning nonprofit executive, animal welfare professional, and certified leadership coach—to bring our members a powerful professional development opportunity.
What’s Included
- Four (4) remote 90-minute 1:1 coaching sessions
- Science-backed assessments to identify your strengths
- Personalized next-action guides following each session
- Flexible scheduling and follow-up coaching available
ASSOCIATION MEMBER Investment
$2,500 $2,000 (20% savings)
Is This for You?
This experience is ideal for animal welfare leaders seeking a trusted thought partner, honest feedback, and a safe space to grow. Whether you’re managing complex change, scaling programs, leading large teams, or simply needing clarity—you’ll leave more grounded, confident, and ready.
Why Rachel?
Rachel brings 25 years of nonprofit leadership, including 21 years in animal welfare. She’s built shelters, led capital campaigns, overseen cruelty investigations, and served on The Association’s Board of Trustees. Her coaching style is part Mary Poppins, part Gordon Ramsay: nurturing, principled, direct—and always focused on lasting impact.
“I’ve spent my career leading in animal welfare—I understand the lingo, the stakes, and the emotional toll this work can take. Coaching isn’t about fixing what’s broken—it’s about amplifying your strengths, building resilience, and discovering new ways to lead with authenticity and clarity. I’m honored to partner with The Association to support leaders who are ready to grow.”
Spaces are limited to ensure a tailored experience. This member offer is available on a first-come, first-served basis.
“I begin by mapping your strengths—your assets—not just your challenges. Courage and curiosity are the foundation for the change you seek. If you bring those, I’ll bring everything I’ve got.”
Be sure to mention your membership with
The Association to take advantage of the 20% savings.

