News, ideas & inspiration from industry leaders
Guest Voices
Word on the Street with Shelly Moore
A closer look at a science-based, CEO-approved tool to keep staff engaged Effective and healthy organizations have long recognized the conventional wisdom that “the people make the place.” In other...
Read More
How Animal Welfare Organizations Can Finish 2025 Strong…
…and thrive in 2026 As we prepare for The Annual Conference in Atlanta in a few weeks, this is a terrific moment to dig into what’s working—and where we need...
Read More
Building Lasting Donor Relationships, One Text at a Time
Looking to make more real connections with donors? Try these text-messaging tips from TrueSense Marketing Nonprofits use text messaging to create real connections with donors. While texting may appear simple,...
Read More
What does it look like when we’re done?
If sheltering is not just about focusing on one statistic, then what is it about? Dr. Emily Weiss reminds us that people, and animals, are always going to need our...
Read More
This Is Just the Beginning
The Association’s Vice President of Programs shares our number-one priority in designing our professional development offerings. (Hint: there are 1,600 of them) Over the last few years, I’ve seen interest...
Read More
Word on the Street with Kristi Mack
“We can’t sugarcoat it. The best thing we can do for our staff and ourselves is to acknowledge the stress.” While the above sentiment shared by Kristi Mack at last...
Read More
Word on the Street with Kurt Krukenberg
“If we don’t meet our own self-care needs, we’re actually doing a disservice to the rest of the organization and to the animals and people we’re supporting.” When it comes...
Read More
The 5 Building Blocks of the Perfect Collaborative Fundraising Partnership
TrueSense’s Account Director shares examples from the field to show what success can look like Collaborative partnerships between your animal welfare organization and a fundraising partner like TrueSense are the...
Read More
Word on the Street with Shannon Wells
June 23, 2025, The Association
-
“We have important conversations about making this work sustainable—not just a stepping stone where people burn out and move on, but a long-term, rewarding career path…” We asked the Executive...
Read More
Honoring Juneteenth Is a Call to Action!
This year, celebrating Juneteenth requires a deeper examination of the historical barriers Black communities have faced in accessing pet services, shelter leadership, and veterinary care Juneteenth continues to mark a pivotal...
Read More
Guest Voices: An Insider’s View of Clear the Shelters
“People Line Up Before the Doors Open—It’s Exciting and Energizing” Every year, more than 1,000 organizations nationwide unite for Clear the Shelters, a powerful, month-long adoption campaign sponsored by Hill’s...
Read More
It really is rocket science
Many of those innovative and impactful programs and processes that helped create a sea change in sheltering are no longer in use. What gives? For those of us who have...
Read More
Search The Association Blog
Contribute to The Blog
