News, ideas & inspiration from industry leaders
Social Media & Marketing
2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
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Tip of the Week: It’s Nice to Share (Especially If It’s Easy)
December 21, 2022, The Association
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This week we’re thinking about data, and the importance of sharing it. Here’s a simple way to make it easier on yourself (and your comms team). It wasn’t always the...
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Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other...
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Submissions Open for the 2022 Wagsies Awards
The Association & Hill’s Pet Nutrition are excited to announce the inaugural Wagsies Awards—and to let you know that submissions are open now through Friday, October 7. Formerly known as...
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Tip of the Week: No-Brainer Fundraiser
Hey there, Monday! Time once again for Tip of the Week, where we pass along tools, time-savers, and just-plain-genius ideas that experts, colleagues and members of The Association have suggested...
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Tip of the Week: The Recruit-Cute
April 4, 2022, The Association
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Heard of the meet-cute? How about a recruit-cute… This week’s tip comes courtesy of an agency that increased their applicant pool for open positions with some smart messaging and a...
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Tip of the Week: No-Hesitating Donating
It’s the start of a new week, and we’re kicking it off with some #MondayMotivation, courtesy of Bonney Brown and Diane Blankenburg of Humane Network. Is your website getting in the...
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Tip of the Week: Go Ahead, Make My Day
Your #MondayMotivation for raising $ for animals with medical needs, courtesy of Charleston Animal Society Looking for extra dollars to treat special medical cases requiring offsite veterinary care? “Fundraising and...
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Marketing & Fundraising: 4 Do’s & 3 Probably Not’s
One of the best things about panel discussions? All those voices in the mix! That’s how it went at last week’s “How Loud Can You Bark: Hellraising vs. Fundraising,” a...
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How the Cookie Is Crumbling
The thought leaders at One & All are here to help animal welfare marketers and fundraisers shift away from third-party cookies. (Sneak peek: Significant benefits lie ahead!) What does our...
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5 Things 2020 Has Taught Us About Animal Welfare Marketing
Missed this past Tuesday’s webinar with Caitlin Quinn, “What 2020 Can Teach Us About the Future of Animal Welfare Marketing?” We got ya. Register for access to the full recording anytime,...
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4 Key Insights from Rebranding a 143-Year-Old Organization (During a Pandemic)
Matt Pepper and Tom Varitek, CEO and Communications VP, respectively, of Michigan Humane—formerly Michigan Humane Society—recently sat down with The Association’s Katherine Shenar to discuss what goes into the reinvigoration...
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