News, ideas & inspiration from industry leaders
Social Media & Marketing
Tip of the Week: Guide to Marketing Harder-to-Place Dogs & Cats
Are there animals at your shelter who are harder to find homes for? Are there animals at your shelter who need an extra boost to find loving homes? Peruse this...
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Tip of the Week: Found Cat Fact Sheet
One of HumanePro’s many printable PDFs you can use as adopter handouts When it comes to sharing resources and tips with folks in your community who’ve found a lost cat,...
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Tip of the Week: Top 10 Pet Toxins
The ASPCA Animal Poison Control Center’s annual list is ready to share with your communities In recognition of this month’s National Poison Prevention Week, the ASPCA Animal Poison Control Center...
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It’s All About the Eyes: A Case Study in Charitable Giving
TrueSense’s VP of Strategy shares two key tactics to try with your next fundraising ask When it comes to charitable fundraising, the visual elements that capture your potential donors’ attention...
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Are You Kidding Me?
Just because a dog is shy or big and rambunctious does not mean he will be better or worse with children. Dr. Emily Weiss challenges you to take a hard...
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Let’s wrap up this Pets as Gifts stuff
‘Tis the season for looking back to existing research on pets given as gifts. Dr. Weiss shares evidence to bust the myth that it’s a bad idea for good. My...
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Tip of the Week: Financially Friendly Pet Services
November 25, 2024, The Association
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Share or sign on to this free searchable locator of resources for pet owners Are the populations you serve struggling to access care and resources? A new website powered by...
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Tip of the Week: Board Approval
September 2, 2024, The Association
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Is your staff facing unfair criticism from the community? Here’s a nifty idea for taking back the narrative and letting your employees know how important and appreciated they are “We...
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Tip of the Week: It’s Not Just What You Say…
…it’s how you say it. Put your marketing copy to the test—a readability test, that is—to ensure your messaging is clear and easy to understand According to nonprofit comms expert...
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Wagsies Open Now Thru 7/28
It’s really worth entering this year, we promise The submissions window for the 2024 Wagsies Award Program is open now through Sunday, July 28. This year we’re shaking things up—in...
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Tip of the Week: Ring Their Bell (and then some)
How do you celebrate adoptions? Listen to what your colleagues are doing Inquiring minds in our online member community want to know: Since adoption is our ultimate goal for every...
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Tip of the Week: Guest List
Here’s one smart idea you just may want to opt in to Do you offer free WiFi to visitors at your adoption center? Atlanta Humane Society does, and shares three...
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