News, ideas & inspiration from industry leaders
Social Media & Marketing
Tip of the Week: Board Approval
September 2, 2024, The Association
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Is your staff facing unfair criticism from the community? Here’s a nifty idea for taking back the narrative and letting your employees know how important and appreciated they are “We...
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Tip of the Week: It’s Not Just What You Say…
…it’s how you say it. Put your marketing copy to the test—a readability test, that is—to ensure your messaging is clear and easy to understand According to nonprofit comms expert...
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Wagsies Open Now Thru 7/28
It’s really worth entering this year, we promise The submissions window for the 2024 Wagsies Award Program is open now through Sunday, July 28. This year we’re shaking things up—in...
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Tip of the Week: Ring Their Bell (and then some)
How do you celebrate adoptions? Listen to what your colleagues are doing Inquiring minds in our online member community want to know: Since adoption is our ultimate goal for every...
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Tip of the Week: Guest List
Here’s one smart idea you just may want to opt in to Do you offer free WiFi to visitors at your adoption center? Atlanta Humane Society does, and shares three...
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Tip of the Week: ACO Appreciation Week Toolkit
How nifty is this?! Grab a toolkit of resources to make honoring your ACOs easier and more meaningful Are you ready for April 14-20? Thought about how you’ll be honoring...
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Tip of the Week: Found Kitten Flow Chart
Thanks to Hearts Speak and Dallas Animal Services for making this nifty customizable template available It’s coming up on Kitten Season, and nobody has extra time to reinvent the wheel—or...
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Tip of the Week: Mind Your Ps & QRs
In 2023, QR codes saw a 52.34% jump in usage since the year prior. If they’re not already part of your marketing strategy, here‘s a great (and free!) place to...
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Tip of the Week: Pet Profiles Made (Really) Easy
Time-saving? Effective? Fun to read? This AI tool checks all the boxes. We shared PetSmart Charities’ Rescue Writer when it was released last month. And ever since, we’ve heard great...
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Tip of the Week: Last Call for T-Swift
There’s still time to get in on the #TaylorSwiftChallenge In a move to help shelters everywhere, last week The Pennsylvania SPCA proposed the #TaylorSwiftChallenge. A joint celebration of T-Swift’s birthday,...
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Tip of the Week: Ho Ho…Whoa!
Looking for a fear-free way for Santa to join in some photos with your shelter dogs? Photos with Santa in the shelter may be a great way to spread holiday...
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5 Must-See Animal Welfare Videos
All the feels, people, all the feels! Announcing the winners of the 2023 Wagsies Awards and the One & Fun Contest This week at The Annual Conference in Portland, OR,...
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