News, ideas & inspiration from industry leaders
Social Media & Marketing
3 Tips for Making an Award-Winning Video
With The Wagsies animal welfare video awards in full swing, we checked in with the creator of one of last year’s winning videos for inspiration and practical tips. Thanks to...
Read More
Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
Read More
Tip of the Week: What Do You Think I Am?
We know that dogs for adoption at shelters are regularly labeled by breed, and we know that staff regularly make their best guesses—based on looks—to describe a dog’s breed or...
Read More
2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
Read More
Tip of the Week: It’s Nice to Share (Especially If It’s Easy)
December 21, 2022, The Association
-
This week we’re thinking about data, and the importance of sharing it. Here’s a simple way to make it easier on yourself (and your comms team). It wasn’t always the...
Read More
Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other...
Read More
Submissions Open for the 2022 Wagsies Awards
The Association & Hill’s Pet Nutrition are excited to announce the inaugural Wagsies Awards—and to let you know that submissions are open now through Friday, October 7. Formerly known as...
Read More
Tip of the Week: No-Brainer Fundraiser
Hey there, Monday! Time once again for Tip of the Week, where we pass along tools, time-savers, and just-plain-genius ideas that experts, colleagues and members of The Association have suggested...
Read More
Tip of the Week: The Recruit-Cute
April 4, 2022, The Association
-
Heard of the meet-cute? How about a recruit-cute… This week’s tip comes courtesy of an agency that increased their applicant pool for open positions with some smart messaging and a...
Read More
Tip of the Week: No-Hesitating Donating
It’s the start of a new week, and we’re kicking it off with some #MondayMotivation, courtesy of Bonney Brown and Diane Blankenburg of Humane Network. Is your website getting in the...
Read More
Tip of the Week: Go Ahead, Make My Day
Your #MondayMotivation for raising $ for animals with medical needs, courtesy of Charleston Animal Society Looking for extra dollars to treat special medical cases requiring offsite veterinary care? “Fundraising and...
Read More
Marketing & Fundraising: 4 Do’s & 3 Probably Not’s
One of the best things about panel discussions? All those voices in the mix! That’s how it went at last week’s “How Loud Can You Bark: Hellraising vs. Fundraising,” a...
Read More
Search The Association Blog
Sponsored by Hill's
Contribute to The Blog