News, ideas & inspiration from industry leaders
Social Media & Marketing
Tip of the Week: “Customer” Isn’t Always Right
October 23, 2023, The Association
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This week, we take a closer look at word usage, and how it can set the tone for your relationships and interactions with the folks who come through your doors....
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Announcing The One & Fun Finalists
Support your colleagues and cast your vote for the grand-prize winners now through October 21 The Association is thrilled to announce the ten finalists in The One & Fun Contest,...
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The One & Fun Contest Is Now Open For Entries
Share Your Dog Enrichment Programs and Win NexGard® PLUS We know many of you have brand-new or already established behavior enrichment programs—and we want to see them. Submit a short video featuring...
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Tip of the Week: Another Way to Say It
It’s Monday—that means it’s time for tools, time-savers and new ideas to try out. This week we explore how we talk about barn cat programs. Barn cat programs give second...
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5 Tips for Adopting Out Senior Dogs
Need some inspo for finding more homes for your elder doggos? Charlene Lee, Foster Coordinator at Barks of Love Animal Rescue, shares some tips for messaging to potential adopters. Expert...
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3 Tips for Making an Award-Winning Video
With The Wagsies animal welfare video awards in full swing, we checked in with the creator of one of last year’s winning videos for inspiration and practical tips. Thanks to...
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Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
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Tip of the Week: What Do You Think I Am?
We know that dogs for adoption at shelters are regularly labeled by breed, and we know that staff regularly make their best guesses—based on looks—to describe a dog’s breed or...
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2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
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Tip of the Week: It’s Nice to Share (Especially If It’s Easy)
December 21, 2022, The Association
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This week we’re thinking about data, and the importance of sharing it. Here’s a simple way to make it easier on yourself (and your comms team). It wasn’t always the...
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Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other...
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Submissions Open for the 2022 Wagsies Awards
The Association & Hill’s Pet Nutrition are excited to announce the inaugural Wagsies Awards—and to let you know that submissions are open now through Friday, October 7. Formerly known as...
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