News, ideas & inspiration from industry leaders
Social Media & Marketing
Tip of the Week: Mind Your Ps & QRs
In 2023, QR codes saw a 52.34% jump in usage since the year prior. If they’re not already part of your marketing strategy, here‘s a great (and free!) place to...
Read More
Tip of the Week: Pet Profiles Made (Really) Easy
Time-saving? Effective? Fun to read? This AI tool checks all the boxes. We shared PetSmart Charities’ Rescue Writer when it was released last month. And ever since, we’ve heard great...
Read More
Tip of the Week: Last Call for T-Swift
There’s still time to get in on the #TaylorSwiftChallenge In a move to help shelters everywhere, last week The Pennsylvania SPCA proposed the #TaylorSwiftChallenge. A joint celebration of T-Swift’s birthday,...
Read More
Tip of the Week: Ho Ho…Whoa!
Looking for a fear-free way for Santa to join in some photos with your shelter dogs? Photos with Santa in the shelter may be a great way to spread holiday...
Read More
5 Must-See Animal Welfare Videos
All the feels, people, all the feels! Announcing the winners of the 2023 Wagsies Awards and the One & Fun Contest This week at The Annual Conference in Portland, OR,...
Read More
Tip of the Week: “Customer” Isn’t Always Right
October 23, 2023, The Association
-
This week, we take a closer look at word usage, and how it can set the tone for your relationships and interactions with the folks who come through your doors....
Read More
Announcing The One & Fun Finalists
Support your colleagues and cast your vote for the grand-prize winners now through October 21 The Association is thrilled to announce the ten finalists in The One & Fun Contest,...
Read More
The One & Fun Contest Is Now Open For Entries
Share Your Dog Enrichment Programs and Win NexGard® PLUS We know many of you have brand-new or already established behavior enrichment programs—and we want to see them. Submit a short video featuring...
Read More
Tip of the Week: Another Way to Say It
It’s Monday—that means it’s time for tools, time-savers and new ideas to try out. This week we explore how we talk about barn cat programs. Barn cat programs give second...
Read More
5 Tips for Adopting Out Senior Dogs
Need some inspo for finding more homes for your elder doggos? Charlene Lee, Foster Coordinator at Barks of Love Animal Rescue, shares some tips for messaging to potential adopters. Expert...
Read More
3 Tips for Making an Award-Winning Video
With The Wagsies animal welfare video awards in full swing, we checked in with the creator of one of last year’s winning videos for inspiration and practical tips. Thanks to...
Read More
Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
Read More
Search The Association Blog
Contribute to The Blog
