News, ideas & inspiration from industry leaders
Development
Animal Welfare Benchmarks: Donor value reaches new heights
The last few years have been – to say the least—a challenge. Through it all, we’ve been navigating a significant shift in the way we speak to our donors, moving...
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2023 SEO Benchmarks: How Do Animal Welfare Organizations Stack Up?
Plus, 3 Tips to Optimize Your SEO Approach RKD Group recently released the nonprofit industry’s first-ever SEO Benchmark report that examines where each nonprofit sector stands in terms of key...
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Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other...
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Case Study: Growing Your Monthly Donor Program Through Digital Promotion
Newport ONE’s David Gregory outlines why monthly donors are so valuable to nonprofits. THE QUESTION Are monthly donors worth more time and strategic investment? The Newport ONE team says “Yes!”...
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Monthly Giving Doesn’t Just Happen
“Every opportunity that you have where you’re reaching out to donors and your prospects, see where you can build in the option for monthly giving.”-Erica Waasdorp, author and monthly giving...
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Tip of the Week: Stewarding the Gift
You’ve heard of the importance of stewarding your donors, but how about stewarding the gift? Last week we kicked off the Strength Training for Fundraisers webinar series with A Bigger,...
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It’s Time to Shift the Mindset
How do we get animal lovers to give to animal-loving people? Our donors are animal lovers—just like we are. They support organizations out of love with the goal of saving...
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Major Donor Bootcamp: Modeling & Advanced Analytics
Building a successful major donor program can feel like training for a marathon. It’s a long and winding road, but the journey is so rewarding. What’s better than connecting on...
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Tip of the Week: No-Brainer Fundraiser
Hey there, Monday! Time once again for Tip of the Week, where we pass along tools, time-savers, and just-plain-genius ideas that experts, colleagues and members of The Association have suggested...
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Don’t Let Inflation Slow You Down
RKD’s David Miller shares three recommendations for preparing for year-end and beyond. One of the best parts about attending The Association for Animal Welfare Advancement’s conferences is the conversations I...
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Tip of the Week: Go Ahead, Make Your Day
We grabbed this week’s tip from Jo Sullivan’s and Matthew Mielcarek’s session from the Fundraising track at The Spring Conference for Animal Welfare Advancement. Stay tuned to this channel for...
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March Madness: Is your organization ready for the Big Dance?
Whether you’re a basketball fan or a fundraiser who’s a little overwhelmed, “March Madness” is a feeling we can all relate to right now. How will your team perform? Will...
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