The Association Blog

RKD Group’s latest report looks at fundraising revenue across 79 animal welfare organizations, and the survey said…

…nearly every metric moved up.

“At first glance, though, the first half of 2026 looks like a step back,” says RKD’s Dustin Riddle, SVP, Client Partnership. “Revenue across 79 animal welfare organizations came in 13.7% below 2025. Read only that line and you would conclude the animal welfare cause is in retreat.”

In actuality, 2025 was an extraordinary year for major gifts, so comparing 2026 to 2025 alone doesn’t give you a complete picture. You’ll find complete details and key takeaways in the report, including:

• Retention has climbed 6.6 points since 2023—representing gains of three years in a row in the single hardest metric in fundraising to move
• Monthly giving is the most dependable growth engine—with a monthly giving base that has grown 45.9% since 2021
• Major gifts hold at $167.8 million, the second-highest in a decade

How does your org resonate with these numbers? See the report for additional trends and strategies for ending the year strong.