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Tip of the Week: A Little Friendly Advice

August 28, 2023, The Association

It’s Monday—that means it’s time for tools and time-savers recommended by your colleagues and members of The Association. Today’s tip, courtesy of Mike Buckley, CFRE, offers inspo for getting fast, honest feedback about your online giving platform.

How easy is it to give to your organization?

“Sometimes as fundraising professionals, we’re too close to our own organization to be subjective,” shares Mike Buckley, CFRE, of The Killoe Group, who has a suggestion for getting honest feedback about the ease (or not) of making a donation.

“Find ten friends today and ask them to make one $10 gift on your online giving platform,” he says. Ask them their thoughts on how easy it was to navigate your online giving platform, how quickly they received an acknowledgement, and what they thought of the thank-you message.

More from Mike

Tip of the Week: Ditch the Desk
Tip of the Week: Early & Often
The Association Fundraising Certificate Programs

This is one of many simple, powerful tips from The Association’s online Fundraising Certificate Programs. We’ve got two: one for individuals with less than two years of professional fundraising experience, and one designed for those with more than two years’ experience. Learn about both programs.

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