News, ideas & inspiration from industry leaders
Social Media & Marketing

4 Mantras for Messaging Your Community About COVID-19
Written for the COVID-19 Shelter Kit by Katherine Shenar and Kim Alboum Keeping your supporters in the know is one of the most important roles you can play in this...
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Keeping Up with COVID-19, 3/13: Borrow This Foster Campaign Idea!
What’s one of the best ways shelters and rescues can prepare for supporting the community during this time of uncertainty? As The Association’s executive vice president, Katherine Shenar, explains in...
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5 Social Media Trends You Need to Know for 2020
With social media constantly changing, it’s hard to anticipate what’s next and what your shelter can do to succeed in this space. Katherine Shenar, our executive vice president, recently spoke...
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Totally Rocking Our World: Team Shelter Med!
“In a disaster, you can expect that communications systems will be down, animal records will be destroyed, and there will be mingling of healthy and sick animals,” says Cameron Moore,...
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