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Social Media & Marketing
COVID-19 Comms: Messaging the Public About Their Pets
They’ve done it again—kudos to the North American COVID-19 Communication Task Force! This collaboration of animal welfare organizations across the U.S and Canada have put together a new set of...
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Messaging That’s Making a Difference: Don’t Kit-Nap the Kittens!
Yes, we’re faced with a pandemic—and yes, it’s still kitten season. Yet you’ve likely got a new powerful resource in your toolkit—the current and potential foster homes in your community....
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COVID-19 Communications: 2 Crucial Messages for Your Community
The two most important messages we need to get out to pet owners: Make a plan for your pets in the event you are unable to care for them and ensure your pets...
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Member Spotlight: Get To Know Stephanie Filer
Many of you met Animal Rescue League of Iowa’s Stephanie Filer during her March 4 webinar, Taking the CRISIS out of Crisis Communications. You won’t be surprised that since then she’s...
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COVID-19 Comms: Graphics and Flyers for Messaging Your Community & Staff
Sharing the most up-to-date information with your community and staff is of utmost importance right now. Your supporters and teams are looking to you for clear, direct communications—and to that...
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Keeping Up with COVID-19, 3/22: Drive-Thru & Roadside Foster Programs
Amidst this unprecedented, ever-changing situation, the animal sheltering field is showing resilience, flexibility and innovation—and the response from our communities has been overwhelming. Read on to learn how two organizations...
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Keeping Up with COVID-19, 3/20: Take Your Fundraising Events Online
“One thing is clear,” reveal The Association’s Jim Tedford and Trish Dewald of Phoenix Innovate in their recent blog. “For organizations to remain true to their missions, active fundraising must...
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4 Mantras for Messaging Your Community About COVID-19
Written for the COVID-19 Shelter Kit by Katherine Shenar and Kim Alboum Keeping your supporters in the know is one of the most important roles you can play in this...
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Keeping Up with COVID-19, 3/13: Borrow This Foster Campaign Idea!
What’s one of the best ways shelters and rescues can prepare for supporting the community during this time of uncertainty? As The Association’s executive vice president, Katherine Shenar, explains in...
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5 Social Media Trends You Need to Know for 2020
With social media constantly changing, it’s hard to anticipate what’s next and what your shelter can do to succeed in this space. Katherine Shenar, our executive vice president, recently spoke...
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Totally Rocking Our World: Team Shelter Med!
“In a disaster, you can expect that communications systems will be down, animal records will be destroyed, and there will be mingling of healthy and sick animals,” says Cameron Moore,...
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