The Association Blog

News, ideas & inspiration from industry leaders


5 Social Media Trends You Need to Know for 2020

March 2, 2020, Katherine M. Shenar

With social media constantly changing, it’s hard to anticipate what’s next and what your shelter can do to succeed in this space. Katherine Shenar, our executive vice president, recently spoke at the Florida Animal Control Association Conference in Orlando, FL, about the important social media trends of 2020. Lots of great information, so we want to share it with you. (And P.S., you can download the .pdf to share with your team.)

About Katherine M. Shenar
Katherine McGowan Shenar, CAWA, serves as the executive vice president for The Association for Animal Welfare Advancement, and brings experience in leadership development, organization culture, coalition building, marketing communications, fundraising, and emerging trends in animal welfare. Katherine began her career working in the media and transitioned to an advertising agency before realizing her animal welfare calling. Her advocacy work started in 1996, when she led the public relations and marketing department for the Humane Society of Missouri. She has served as the executive director for the Animal Protective Association of Missouri, the animal welfare issues consultant for The Humane Society of the United States, president and CEO of Asheville Humane Society, and executive vice president for San Diego Humane Society. She is the author of the book Coalition Building for Animal Care Organizations, a how-to guide for animal advocates to work collaboratively in communities, and has written numerous articles for Animal Sheltering magazine. Katherine holds a Masters of Arts in media communications and served as an adjunct professor for the School of Communications at Webster University.