News, ideas & inspiration from industry leaders

How the Cookie Is Crumbling
The thought leaders at One & All are here to help animal welfare marketers and fundraisers shift away from third-party cookies. (Sneak peek: Significant benefits lie ahead!) What does our...
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Member Spotlight: Get To Know Dr. Cate McManus, CAWA
Catch this convo that covers everything from taking the CAWA exam and chatty, feathered dinosaurs to the advanced surgical feats that shelter veterinarians are undertaking these days. Name: Cate McManus, VMD,...
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#AAWASpring: Day 2 Highlights
What happens when 620+ animal welfare pros (and their furred & feathered conference buddies) log on for another day of learning and networking? Welcome to Day 2 of The Spring...
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#AAWASpring: Day 1 Highlights
They say the third time’s the charm and…WOW. There was definitely electricity in the (Zoom) air as 600-plus animal welfare professionals kicked off The Spring Conference for Animal Welfare Advancement...
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3 Aha! Moments with Dr. Michael Blackwell
The animal welfare field is lucky to have forward thinkers like Dr. Michael J. Blackwell, whose most recent honors include Maddie’s Fund’s 2020 Avanzino Leadership Award. And we’re super-honored that Dr....
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Cool Collab: ECU’s Shelter Dog Walking Program
Since 2016, the Department of Kinesiology at East Carolina University has partnered with Pitt County Animal Services on a shelter dog walking class. The popular service-learning course aims to empower students...
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Member Spotlight: Get To Know Beth Brookhouser
Pull up a chair and get comfy! We’re talking jelly beans, DEI strategies and inspo for potential CAWAs. Name: Beth Brookhouser, CAWAMember of The Association for Animal Welfare Advancement since: 2010Organization: The SPCA for...
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Member Spotlight: Get To Know Anna Payton
Not only is she Director of Aurora Animal Care & Control, one of The Association’s Midwest Regional Representatives, and President of the Illinois Animal Welfare Federation…. she even started her...
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3 Steps to Finding Your Org’s Core Values
Ready to revisit or create your core values? Bravo! While this is a big deal organizationally, it doesn’t have to be a big deal financially, thanks to these tips from...
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Lessons Learned from a Year of Virtual Events
RKD’s VP on what went into making Cleveland APL’s Fur Ball 2020 such a smash. The virtual event space has been such an inspiring area to be in this past...
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One Small Change That Can Have a Major Impact on Digital Revenue
Digital fundraising has accelerated at lightning speed thanks to the pandemic. In 2021, having a digital strategy in place is a necessity – not a trend. However, I understand that...
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Research: Are Sleepovers and Field Trips Good for Dogs?
This week’s Innovation Bank digs into research done by Lisa Gunter, PhD, MA, CBCC-KA. As the Maddie’s Fund Research Fellow at Arizona State University, Dr. Gunter studied the impact of doggie sleepovers...
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