Tip of the Week: Go Big & Go Home
This week’s tip features a lifesaving snippet from Lost Cat, Found Cat, the latest installment in The Association’s Innovation Bank of short recorded webinars. You can listen to the entire presentation from Kat Albrecht-Thiessen of the Missing Animal Response Network anytime.
Lost-cat flyers are great for posting on bulletin boards, leaving on folks’ doorsteps and cars. But, cautions Kat Albrecht-Thiessen, they’re not enough on their own. Owners of lost pets have seen great success with large-size posters employing the 5 + 5 + 55MPH Rule:
5 Words that people can read in
5 Seconds when they’re going
55 Miles Per Hour
“This is how you capture attention,” she says. “We’ve had so many recoveries when owners switch from flyers to big posters.” Here are more helpful tips from Missing Animal Response Network on how to get your signage noticed.
Photo: Kat Albrecht-Thiessen
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