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Tip of the Week: Go Big & Go Home

February 28, 2022, The Association

This week’s tip features a lifesaving snippet from Lost Cat, Found Cat, the latest installment in The Association’s Innovation Bank of short recorded webinars. You can listen to the entire presentation from Kat Albrecht-Thiessen of the Missing Animal Response Network anytime.

Lost-cat flyers are great for posting on bulletin boards, leaving on folks’ doorsteps and cars. But, cautions Kat Albrecht-Thiessen, they’re not enough on their own. Owners of lost pets have seen great success with large-size posters employing the 5 + 5 + 55MPH Rule:

5 Words that people can read in 
5 Seconds when they’re going 
55 Miles Per Hour

“This is how you capture attention,” she says. “We’ve had so many recoveries when owners switch from flyers to big posters.” Here are more helpful tips from Missing Animal Response Network on how to get your signage noticed.

More Tips

Tip of the Week: 2-4-6-8, What Do You Appreciate?
Tip of the Week: TLC, GP-Style
Tip of the Week: Your Go-To Guide for Engaging the Community

Photo: Kat Albrecht-Thiessen 

About The Association
The Association for Animal Welfare Advancement is a cohort of leaders on a mission to champion, advance, and unify the animal welfare profession.

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