The Association Blog

News, ideas & inspiration from industry leaders

Social Media & Marketing

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4 Tips for Rethinking the Day of Giving in Animal Welfare 

Your colleagues at Anti-Cruelty share insights from one of their most impactful fundraising efforts to date. Spoiler alert: It’s not just about asking, it’s about connecting The Association’s Katherine Shenar recently sat...
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Tip of the Week: Barks & Rec Field Trip Program

Looking to start, ramp up or promote your doggy day-out program? Here’s some info & inspo Looking to start, ramp up or promote your doggy day-out program? As we know,...
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Word on the Street with Chris Ramon

Pasadena Humane’s President & CEO shares a secret behind their foster program’s year-over-year growth The Association’s Katherine Shenar recently sat down with industry leaders for a candid convo on insights...
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Tip of the Week: Americans’ Social Media Use

Pew Research Center shares the latest data on the most popular online platforms, and who is using them What online platforms do U.S. adults use the most? How does usage...
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Tip of the Week: How To Tell A Kitten’s Age (and Get Engagement on Your Socials)

This triple-duty tip is a good one to share with your staff, foster volunteers, and social networks With the Facebook algorithm making organic engagement more challenging than ever, we love...
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The 5 Building Blocks of the Perfect Collaborative Fundraising Partnership

TrueSense’s Account Director shares examples from the field to show what success can look like Collaborative partnerships between your animal welfare organization and a fundraising partner like TrueSense are the...
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Tip of the Week: Disaster Preparedness Kit for Families with Pets

AVMA’s guide is a good one to share with pet parents in your community You know how crucial it is to have a disaster preparedness plan in place for your...
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Tip of the Week: Guide to Marketing Harder-to-Place Dogs & Cats

Are there animals at your shelter who are harder to find homes for? Are there animals at your shelter who need an extra boost to find loving homes? Peruse this...
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Tip of the Week: Found Cat Fact Sheet

One of HumanePro’s many printable PDFs you can use as adopter handouts When it comes to sharing resources and tips with folks in your community who’ve found a lost cat,...
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Tip of the Week: Top 10 Pet Toxins

The ASPCA Animal Poison Control Center’s annual list is ready to share with your communities In recognition of this month’s National Poison Prevention Week, the ASPCA Animal Poison Control Center...
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It’s All About the Eyes: A Case Study in Charitable Giving

TrueSense’s VP of Strategy shares two key tactics to try with your next fundraising ask When it comes to charitable fundraising, the visual elements that capture your potential donors’ attention...
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Are You Kidding Me?

Just because a dog is shy or big and rambunctious does not mean he will be better or worse with children. Dr. Emily Weiss challenges you to take a hard...
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