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Development
Marketing & Fundraising: 4 Do’s & 3 Probably Not’s
One of the best things about panel discussions? All those voices in the mix! That’s how it went at last week’s “How Loud Can You Bark: Hellraising vs. Fundraising,” a...
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With a Little Effort, Sustainers Will Be There for You
If you’re a Gen Xer like me—ask me about my “Jenn X” license plate—then you probably spent some time in the 1990s watching a little show called “Friends.” And you probably...
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How the Cookie Is Crumbling
The thought leaders at One & All are here to help animal welfare marketers and fundraisers shift away from third-party cookies. (Sneak peek: Significant benefits lie ahead!) What does our...
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Lessons Learned from a Year of Virtual Events
RKD’s VP on what went into making Cleveland APL’s Fur Ball 2020 such a smash. The virtual event space has been such an inspiring area to be in this past...
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One Small Change That Can Have a Major Impact on Digital Revenue
Digital fundraising has accelerated at lightning speed thanks to the pandemic. In 2021, having a digital strategy in place is a necessity – not a trend. However, I understand that...
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Stewardship: Breaking Free from the Ask-and-Repeat Model
One of the things I love most about animal welfare donors is their passion and loyalty to help improve the lives of animals no matter what the outside world is...
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Yes, You Can! How to Set Up Your Public Agency For Fundraising
Heard the one about government agencies not being able to accept monetary donations? For this week’s Innovation Bank, Shelly Simmons, CAWA, debunks that myth. Read her quick tips and listen to the...
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4 Simple Stewardship Practices
David Miller, Senior Vice President, RKD Group, is back with a new blog on the importance of stewardship. Here he provides inspiration for making a new commitment to this crucial practice—and...
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3 Qs with a Lobbyist (and how you can become an animal advocate, too)
With citizen lobbying an emerging form of civic participation, and more and more Americans interested in advocating for positive change in their communities, there’s no better time for our 3-part...
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COVID-19 Event Planning: Online Auction Resources
With restrictions on large in-person gatherings still in place, you may have recently made the decision to take this year’s auction online. Many of your colleagues have been successfully hosting...
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Special Events Spotlight: Sacramento SPCA’s Virtual Doggy Dash
We know this much is true about the animal welfare field—we’re resilient, we’re innovative, and we bring communities together. Case in point: When COVID-19 restrictions on large group events threatened...
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Your Top 3 Fundraising Mantras During COVID-19
COVID-19 and the quarantine are pushing us all to re-evaluate our fundraising efforts and find new ways to keep donors engaged. The Association’s Katherine Shenar discussed this with Jim Tedford,...
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