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Guest Voices
New Year’s Message from The Association: The Wheels Are Already in Motion
The Association’s Vice President of Programs reflects on 2025 progress and shares what’s ahead in 2026 As we move into a new year, I wanted to share The Association’s 2025...
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Word on the Street with Jerrica Owen, CAWA
NACA’s Executive Director shares the three things you need to be seen as a credible leader In this latest Word on the Street, we’re passing on the juicy advice shared...
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Crafting Inclusive Digital Experiences for Animal Care Donors
The Associate Creative Director at TrueSense Marketing explains how colors, buttons, and copy can make your creative more accessible — and drive more donations Visual, auditory, motor, and cognitive impairments...
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Word on the Street with Shelly Moore
A closer look at a science-based, CEO-approved tool to keep staff engaged Effective and healthy organizations have long recognized the conventional wisdom that “the people make the place.” In other...
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How Animal Welfare Organizations Can Finish 2025 Strong…
…and thrive in 2026 As we prepare for The Annual Conference in Atlanta in a few weeks, this is a terrific moment to dig into what’s working—and where we need...
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Building Lasting Donor Relationships, One Text at a Time
Looking to make more real connections with donors? Try these text-messaging tips from TrueSense Marketing Nonprofits use text messaging to create real connections with donors. While texting may appear simple,...
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What does it look like when we’re done?
If sheltering is not just about focusing on one statistic, then what is it about? Dr. Emily Weiss reminds us that people, and animals, are always going to need our...
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This Is Just the Beginning
The Association’s Vice President of Programs shares our number-one priority in designing our professional development offerings. (Hint: there are 1,600 of them) Over the last few years, I’ve seen interest...
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Word on the Street with Kristi Mack
“We can’t sugarcoat it. The best thing we can do for our staff and ourselves is to acknowledge the stress.” While the above sentiment shared by Kristi Mack at last...
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Word on the Street with Kurt Krukenberg
“If we don’t meet our own self-care needs, we’re actually doing a disservice to the rest of the organization and to the animals and people we’re supporting.” When it comes...
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The 5 Building Blocks of the Perfect Collaborative Fundraising Partnership
TrueSense’s Account Director shares examples from the field to show what success can look like Collaborative partnerships between your animal welfare organization and a fundraising partner like TrueSense are the...
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Word on the Street with Shannon Wells
June 23, 2025, The Association
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“We have important conversations about making this work sustainable—not just a stepping stone where people burn out and move on, but a long-term, rewarding career path…” We asked the Executive...
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