The Wagsies

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The Association & Hill’s Pet Nutrition welcomes you to the new and improved video awards program, now known as The Wagsies. In addition to a new name, the program now offers several cash awards. The program’s aim and game are still the same: sponsored by Hill’s Pet Nutrition, The Wagsies is an awards platform developed to honor outstanding marketing, promotional and storytelling videos created to help pets in need.

The 2022 Wagsies are now closed to entries. Thank you to the many shelters around the country that entered. Visit hillspet.com/wagsies-awards to see the six finalists and vote for the People’s Choice award, now through November 6, 2022.

Winners of the inaugural Wagsies will be announced at The Association’s Fall Conference during the Lunch Plus session on Monday, November 14, 2022.

Submission Categories & Prizes

Professional Choice
Awarded by animal welfare marketing experts, The Professional Choice Award will be granted to two winners: one winner with an annual budget of less than $2 million and one winner with an annual budget of $2 million or more. Each winner will receive a trophy and $1,500 to continue their efforts to help pets in need.

People’s Choice
Awarded to the video with the most votes from the general public voting on the Hill’s website, the winner will receive a trophy and $3,000 to continue their efforts to help pets in need.

Who Can Enter?

The Association welcomes members to participate, as well as any humane organization, shelter, spay/neuter clinic, municipal animal care and control, or rescue organization.

See contest rules for complete terms and conditions.

Submissions

All submissions must:

  • be in .mov or .mp4 format
  • represent organizations from the United States or Canada
  • be at least 720 x 480 pixels large
  • have a file size of less than 100 megabytes

Past Winners

2021 Winner, People’s Choice Award

LifeLine Animal Project
All Dogs are Individuals

2021 Professional Choice Award Winner

Dallas Pets Alive!
Rescue

2021 Professional Choice Award Winner

Peggy Adams Rescue League
Adopt An Attitude

2019 Winner

Larimer Humane Society
Better Together

2017 Top Five PSAs

2016 Top 5 PSAs
People’s Choice Award/Annual PSA Award – Houston SPCA
2015 Top Six PSAs

People’s Choice Award – San Diego Humane Society & SPCA
Annual PSA Award – Virginia Beach SPCA

2014 Top Five PSAs

Winner - Ana Zorrilla, CAWA, Chief Executive Officer, Louisiana SPCA
Winner - Steven Hansen, DVM, MBA, President & CEO, Arizona Humane Society

2021 Winner, People’s Choice Award

LifeLine Animal Project
All Dogs are Individuals

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2012

Winner - Pasadena Humane Society for their "Balls" video
Winner - PSA 101 Powerpoint from Red Fuse

2011 Top Five PSAs
Winner – SPCA of Texas