The Wagsies 2025 - The Association for Animal Welfare Advancement

The Association & Hill’s Pet Nutrition welcome you to the Wagsies, an awards platform developed to honor outstanding marketing, promotional and storytelling videos created to help pets in need.

To best honor the strategy, skills and just plain genius that go into producing an impactful video, Hill's Pet Nutrition is providing $50,000 worth of cash prizes and pet nutrition. Videos created between June 2024 through July 2025 are eligible — you might already be sitting on a winner.

Submissions will open July 14!

Join us at The Annual Conference in Atlanta to see The Wagsies winners announced live: November 4, 2025!

Best Adoption Story

The story of one or more shelter animals adopted from your organization

Maximum video length: 90 seconds

Best Emotional Story

A powerful, moving story about your organization or animals in the your care

Maximum video length: 90 seconds

Funniest Video

A funny video about shelter animals or your organization

Maximum video length: 90 seconds

Best Public Service Announcement

A video promoting your organization’s programs, activities, or services for the public interest

Maximum video length: 90 seconds

Best Shelter Brand Awareness

A video that brings to life your organization’s mission

Maximum video length: 3 minutes

Prizes

Professional Choice

Awarded by animal welfare marketing experts, The Professional Choice Award will be granted to five winners (one winner per category).

Each winner will receive 1,500 lbs of Hill’s Pet Nutrition pet food.

People’s Choice

One Grand Prize and One First Prize will be awarded to the videos with the most votes from the general public voting on the Hill’s website.

Each winner will receive a trophy and cash prize to continue their effort to help pets in need.

Grand prize: $20,000
First prize: $10,000

Guidelines

The Association welcomes members to participate, as well as any shelter, spay/neuter clinic, municipal animal care and control, or rescue organization.
Each organization can submit up to one video per category.
Videos must have been created between June of 2024 and July of 2025.
Videos previously submitted for any contest are not eligible for submission.
Submissions for the following categories can be a maximum of 90 seconds in length: Best Adoption Story, Best Emotional Story, Best Public Service Announcement, Funniest Video.
Submissions for Best Shelter Brand Awareness can be a maximum of 3 minutes in length.
All submissions must be in .mov or .mp4 format.
All submissions must be in English.
All submissions must be at least 720 x 480 pixels.
All submissions and have a file size of less than 10 GB.

NO PURCHASE NECESSARY. Open to animal shelters, welfare and humane organizations that operate in the 50 U.S./D.C and Canada (excluding Quebec) that are represented by a legal resident of the U.S./D.C. or Canada (excluding Quebec) who is the age of majority in their state/province of residence or older as of date of entry. Void outside the U.S./D.C./CA, in Quebec and where prohibited. The Association's Wagsies Video Awards sponsored by Hill’s Pet Nutrition begins at 12:00 a.m. ET on 7/14/25 & ends at 11:59 p.m. ET on 7/27/25. One Grand Prize available to be won valued at USD $20,150. One First Prize available to be won valued at USD $10,150. Five Category Prizes available to be won valued at USD $4,500 each. Mathematical skill testing question required for CA winners. Sponsored by Hill’s Pet Nutrition, Inc.